I created Upward Dog Provisions in honor of my dogs Tiffany & Jackson.

We grew up together, everyday friends, a witness to each other’s lives.

Over time, I noticed various health conditions emerge; drippy eyes, stinky ears, itchy skin and paws. Medicine never worked very well or for very long.

Gradually their conditions became more complicated; fatty growths, skin tags, joint pain. Surgery was invasive and expensive.

I decided to support their bodies natural ability to heal and renew itself.

I studied the canine diet, and why specific foods compliment their unique digestive design.

I discovered that carbohydrate fillers, preservatives and over-supplementation have contributed to the numerous health issues of the modern dog.

With guidance from nature, I created GOOD FEED - smart, clean, simple meals that nourish naturally without burdening my dog’s body.

In just a few weeks, Tiffany & Jackson's symptoms subsided. They were happier, healthier, and devoured their meals every time! 

I began sharing the meals with many of my dog-lover friends and neighbors who witnessed very similar success with their dogs. Through word-of-mouth from friends-of-friends, demand grew.

In 2014 I formed a non-profit company, Free Range Orphans, which donates canine-appropriate meals to dog's fighting cancer and other diet induced illnesses.

In 2015 I founded Upward Dog Provisions, a holistic dog food company based in Venice, California.

Make it Smart. Keep it Clean. It’s that Simple.

Jill - Founder & Dog Lover